Start building your
dream business today.
What if you were one Instagram post away from selling out your next product launch?
Learn step by step how to promote yourself online and build a vibrant and successful creative business.
How would it feel to have thousands of true fans, ready and willing to pay for anything you have to offer?
Every time you have a new product, a big sale, or exciting news, your audience is ready and waiting to get involved.
That’s the power of knowing how to brand yourself, create content, and post it in the right place for maximum results.
And look, you’re probably thinking: that sounds difficult and boring, right?
But marketing and promoting yourself doesn’t have to be hard. In fact, it can be another creative outlet for you and it can be fun!
With the right set of tools and a step-by-step guide for exactly how to use them to build your business, you can make the "marketing" side of your career not only effective but creative and enjoyable.
Introducing Passion Fruit Creative Coaching: the go-to marketing toolkit for creative women to learn how to grow their business online.
Passion Fruit Creative Coaching helps small business owners learn the foundational marketing skills needed to promote and grow their businesses. It is a step-by-step process covering all aspects of marketing and self-promotion so you can connect with your dream audience and sell out your products, services, and launches.
One in five small businesses fail within a year.
And over half fail within five years.
Those numbers sound scary, but rather than discourage you, they can empower you to take control.
No matter how talented you are or what you’re passionate about, if people don’t know about you, you won’t succeed.
That’s why it’s essential that you start thinking like a business owner and learn how to create your own success.
But here’s the problem…
You’ve got no idea where to start.
You know you should be doing more.
More posting on social media, more building your audience online, more self-promotion in general.
But you’re frustrated because there’s no support for this. There’s no “rulebook” for marketing creative businesses, and you don’t know where to go to find the help you need.
You have a great vision and talent and those who find you love your work. But those people are few and—let’s be honest—mostly friends and family.
You feel like there’s a secret to building a loyal following, strong online presence, and thriving business that no one is telling you.
Until today…
Here’s a glimpse of what you’ll get inside Passion Fruit Creative Coaching:
Step One: Story
Your story is the central core of your digital marketing plan. It’s the reason you got into business in the first place and what motivates you to keep going now.
Think you don’t have a story? I promise you do.
In the first week, we’ll do a personal interview in which you will share about your history, passions, and goals. This will become your full biography and the raw material for your content plan.
In week two, we’ll define your communication style, ideal customer, and brand values.
Step Two: Style
You tell the story of your business visually using the style of your website, social media posts, and advertising.
Over three-quarters of customers check out a business’s website before visiting in person. It’s crucial to make a great impression online, whether you’re a service provider or a brick-and-mortar store.
In week three, we’ll create your business's brand kit, including a color palette, fonts, and style guide.
Week four will include completely redesigning and optimizing your website. You will also receive personalized video lessons so you can learn how to update and adjust your website easily in the future.
Step Three: Share
A thousand followers on TikTok or five hundred random people viewing your Facebook ad are just vanity metrics and don’t help your business.
You need to share your story in a way that hooks the right people and turns them into loyal customers.
In week five, we’ll create your sales funnel to show your ideal customer journey, choose the best social media platforms to focus on, and create a fully customized content schedule and plan.
As you roll out your content in week six, you’ll learn simple editing tricks and best practices for reels, posts, and videos.
Step Four: SEO & Optimization
Learning how to analyze the data and adjust your marketing plan as needed will ensure continued growth long after this program has ended.
This program eliminates the need for you to hire a social media marketing manager or digital marketing consultant, ever again.
In week seven, we’ll implement Search Engine Optimization (SEO), learn about geotargeting and A/B testing ads, and build a Google Ads campaign.
In week eight, we’ll spend time understanding analytics, learning about cross-posting for website SEO and optimizing your Google My Business profile.
The final step will prepare you to successfully manage your website, content, and ads for years to come.
“I am beyond grateful for Vanessa’s encouraging guidance and kindness to me on this chapter of my journey”
- Hannah Jane, Artist, New Zealand
Knowledge is important, but support truly makes all the difference.
To support you at every step of the journey, we’ll have a weekly call and regular feedback via email and text.
Whenever you feel overwhelmed or you’re not sure how to proceed, you’ll have a dedicated coach, ready to assist.
You’ll also receive short, personalized video lessons to teach you how to nail the rollout of your content plan.
How do I know if this is right for me?
I’m so glad you asked! Passion Fruit Creative Coaching is perfect for you if:
You’re a passionate creative woman who feels held back by a lack of knowledge about marketing and promotion.
You feel like no matter what you do, you’re stuck talking to the same handful of people online and you’re ready to expand your audience.
You understand the importance of building a strong online presence; you just need help figuring it out.
You’re ready to take control of your own success and make things happen for yourself.
OK, hold up! Before we go any further, let’s be clear about who this program is NOT for:
People who are only looking for “flash in the pan” overnight success instead of true, long-term, lifelong business success
Anyone who’s not willing to take responsibility for their own success and put in the work
Those who are only interested in becoming “influencers” and care more about vanity metrics than building a real community
Anyone looking for a “quick fix” or magic wand for instant results
You could pay a social media manager $500 per month to create posts and run ads and well over $5000 to have a website built, OR… you can pay a fraction of that to learn how to do it yourself—forever.
I can help you because I am you.
Hi! I’m Vanessa
I’m a bass player, small business owner, writer, and coach originally from New Zealand.
I currently work as a touring musician out of Nashville, Tennessee, and live in the North Woods of Wisconsin.
I’ve been involved in the music business for… ahem… several decades. I’ve played all over the world with bands at all levels, from folk clubs to rock arenas. I’ve been an artist, booking agent, tour manager, events agency director, and session player.
In addition to touring as a bass player and backing vocalist, I’m the marketing and merchandising director for Nicolet Beach and the co-owner of an apparel store called Blue Pine Door County.
Turning your passions into a thriving career can feel impossible.
It can feel like you’ll be stuck forever working endless hours at a job you hate so that you can grab a few moments a week doing the thing you really love. And often, when those precious moments roll around, you’re too exhausted from work to enjoy them.
The good news?
You absolutely can turn your passion into a career that inspires and nourishes you financially, physically, and mentally.
You just need one thing to make your dream career a reality:
Me!
Lol, no - sure, I can help you supercharge your marketing, but that’s not it.
The one thing you need is your story.
So how much does it cost?
Passion Fruit Creative Coaching is what you need to fast-track your growth and success as a creative business owner.
In just eight weeks, you’ll understand exactly how to position your brand so you can show up confidently online and build an army of loyal followers who’ll buy anything you offer.
Hiring consultants to do this work for you would cost $15K for just one year, even using low estimates.
By hiring it out, you could easily pay:
Updated biography $300
Website design and optimization $5000
Social Media Manager $6000 ($500/month)
Google Ads Manager $3600 ($300/month)
TOTAL WITHOUT THIS PROGRAM: $14,900
And the even worse news?
Even if your website lasts a few years, in years two, three, and four of your business, you’ll still need to pay nearly 10K each year to keep someone running ads and building your online presence.
By learning how to create a beautiful website, produce powerful content, and effectively run your own ad campaigns, you can reduce that price to just 20% of the cost of one year.
“Despite my research, I lacked clarity on how to bring my plans to fruition. Discovering Vanessa was a source of immense gratitude for me!”
- Ang Minton, Songwriter, Nashville
Still not convinced? Let me put it this way…
You could totally learn all this stuff online, for free, on your own.
You could spend hours and hours sifting through YouTube videos, blog posts, and books, trying to find the right information about being a creative business owner.
But you'll never be able to learn it all in 8 weeks, especially not in a concise way from an experienced entrepreneur who’s distilled years and years of experience into highly relevant information that is sure to deliver results.
If you’re ready to fast-track your success, stop treading water as a business owner, and take control of your career, Passion Fruit Creative Coaching is the way to get there.
With a beautiful website, customized promotional plan, and the skills to do it yourself next time, you’ll always be ahead of the competition no matter how the landscape of online marketing evolves.
You’ll no longer need to spend hundreds on website designers and consultants: your story is all you need to make marketing work for you. And that’s something you’re already an expert in.
When you learn how to promote your business effectively, you are empowered.
That’s why I created this program.
For you.